“Some say you should spend three months’ salary on an engagement ring. Or perhaps two. Or maybe even one. Over the years these ring-wallet equations have come to be regarded as a tradition. Why?”

In the seventh of our #SomethingForTheWeekend series, grab yourself a quick cup of coffee and read about one of the most successful bits of marketing ever undertaken in this interesting BBC News Magazine article.

To read in full click here.

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